Tina Yuen
From left, Robert Hong, director of real estate for Affinity China; Barinna Poon, president of Hong Kong Business Association of Hawaii; Christine Lu, chief executive officer for Affinity China; and Donn Ariyoshi, municipal finance professional, associate vice president, financial advisor of Morgan Stanley, at the China Ready seminar at the Ala Moana Hotel.
Affinity China, a New York and Shanghai-based company that offers lifestyle and travel opportunities to its private network of high net worth and emerging wealth Chinese members, is partnering with American Express to offer a program that will help Hawaii companies increase business from affluent Chinese visitors.
Affinity China CEO Christine Lu announced Wednesday, during a ?China Ready? seminar hosted by the Hong Kong Business Association of Hawaii, that Affinity China, in partnership with American Express, is launching a global rewards program for independent Chinese travelers, and she is looking for Hawaii businesses to join the program.
The American Express Global Travel Card will allow Chinese residents the ability to load up to $40,000 onto the card to spend while they are traveling out of the country. They can also load an additional $10,000 onto the card while they are traveling, for a total potential spending of $50,000.
?This is basically going to provide a means and vehicle for the affluent Chinese to bring a large sum of money to the U.S. ? to Hawaii ? to spend while they?re here,? said Jennifer Thompson, American Express Global Merchant Services manager of account development, based in Honolulu. In China, the Global Travel Card has been launched in Beijing, Shanghai and Guangzhou.
Affinity China wants to work with Hawaii companies to help lure those high-spending visitors to their businesses by partnering to offer the customers special promotions, starting with Chinese Golden Week, during the first week of October.
It is all part of the ?17 Hawaii? program, which sounds like ?I want to go to Hawaii? when spoken in Chinese. It is designed to help guide Chinese visitors to Hawaii businesses and hotels participating in the program. It will launch for Chinese Golden Week, with Hawaiian Airlines partnering to fly Chinese media and celebrities ? such as Chinese supermodel Hu Bing and media icon, entrepreneur, author and philanthropist Yue Sai Kan ? to Hawaii for the launch.
Stephanie Silverstein covers tourism, retail and money for Pacific Business News.
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